Good product is good product, but how do you set an expectation for a top of market experience, beyond the core product to every aspect of customer experience? A well-known supplier of architectural stone to the building industry wanted to make inroads into the Architect and Designer community. They approached Vibe Design Group to design a showroom pavilion for the product, who in turn asked Studio Constantine to handle the naming and identity development for both the new business and the space.
We knew that the name had to hint at the international origins of the product, that it needed to be short, sharp and memorable. We wanted the logotype to project a solidity that both embodied the properties of the stone, and the experience of the parent company. In the application to the exhibition space and guest consulting suites for Architects, we added the word ‘LAB’ - a reference to experimentation, innovation and discovery.
The naming and visual identity development lead to a request for a number of applications, including signage, invites, notebooks, desk sets and vehicles, as well as the compilation of a graphic standards manual, documenting each application.
What happened next.
The same client later engaged Studio Constantine to name a sibling business in the architectural joinery market, for whom we created the name ‘Linia’. The showroom is in the final stages of the design phase with Vibe Design Group.
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